privacy policy

 

Effective Date: 25 June 2026

1. Introduction

Amaryllise Group Ltd (“Amaryllise Records“, “we“, “us“, or “our“) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit any website, online service, application or digital platform operated by Amaryllise Group Ltd trading as Amaryllise Records (collectively referred to as the “Website“).

This Privacy Policy applies to:

  • the official Amaryllise Records website;

  • artist websites operated by Amaryllise Records;

  • campaign and promotional websites;

  • online stores operated by or on behalf of Amaryllise Records;

  • artist mailing lists;

  • fan clubs;

  • competitions and giveaways;

  • music submissions;

  • demo submissions;

  • newsletter subscriptions;

  • event registrations; and

  • any other online service that links to this Privacy Policy.

Although individual websites may promote a specific artist, band, songwriter, producer or creative project, they are operated by Amaryllise Group Ltd unless expressly stated otherwise.

By using any Website operated by Amaryllise Records, you acknowledge that you have read this Privacy Policy.

2. Who We Are

This Website is owned and operated by:

Amaryllise Group Ltd
Company Number: 16951994

Trading as:

Amaryllise Records

Registered Office:

82A James Carter Road

Mildenhall

Bury St Edmunds

England

IP28 7DE

Email:

privacy@amarylliserecords.com

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Amaryllise Group Ltd is the Data Controller responsible for deciding how your personal information is collected and used.

Where an artist website is operated jointly with another organisation, promoter, distributor, management company or commercial partner, we will identify those organisations where legally required.

3. Scope of this Privacy Policy

This Privacy Policy applies whenever you:

  • visit one of our websites;

  • browse artist pages;

  • purchase merchandise;

  • join a mailing list;

  • subscribe to newsletters;

  • create an account;

  • enter competitions;

  • purchase tickets where available;

  • contact us;

  • submit demos;

  • apply as an artist;

  • apply for employment;

  • communicate with us via email or social media;

  • attend events where personal information is collected;

  • participate in surveys;

  • interact with advertisements operated by us; or

  • otherwise provide us with personal information.

This Privacy Policy also applies to information collected automatically through cookies and similar technologies, as described in our Cookie Policy.

It does not apply to websites or services operated by third parties that may be linked from our Website. Those websites have their own privacy policies, and we encourage you to read them before providing any personal information.

4. The Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

A. Identity Information

This may include:

  • your full name;

  • stage name;

  • username;

  • date of birth;

  • age;

  • nationality;

  • country of residence.

B. Contact Information

This may include:

  • email address;

  • telephone number;

  • postal address;

  • billing address;

  • delivery address.

C. Account Information

If you create an account, we may collect:

  • username;

  • encrypted password;

  • account preferences;

  • saved favourites;

  • purchase history;

  • subscription information.

D. Artist Submission Information

Where you submit music or apply to work with us, we may collect:

  • artist name;

  • biography;

  • social media profiles;

  • streaming platform links;

  • demo recordings;

  • videos;

  • photographs;

  • press kits;

  • musical influences;

  • management information;

  • publishing information;

  • previous releases;

  • links to online content.

E. Purchase Information

If you purchase merchandise or other products, we may collect:

  • order details;

  • billing information;

  • delivery address;

  • payment confirmation;

  • purchase history.

Payment card details are normally processed securely by our payment providers and are not stored by Amaryllise Records unless explicitly stated.

F. Communications

We may collect records of communications between you and us, including:

  • emails;

  • contact form submissions;

  • customer support enquiries;

  • direct messages;

  • competition entries;

  • survey responses;

  • feedback.

G. Technical Information

When you visit our Website, we may automatically collect:

  • IP address;

  • browser type;

  • operating system;

  • device information;

  • referring website;

  • pages viewed;

  • time spent on pages;

  • language settings;

  • date and time of access;

  • diagnostic information;

  • crash reports.

H. Marketing Information

We may collect information regarding:

  • newsletter subscriptions;

  • email preferences;

  • marketing preferences;

  • competition participation;

  • promotional campaign engagement;

  • advertising interactions.

I. Cookies and Similar Technologies

We also collect information through:

  • cookies;

  • analytics tools;

  • pixels;

  • web beacons;

  • local storage technologies; and

  • similar technologies.

Further information is available in our Cookie Policy.

5. Information We Receive From Third Parties

We may receive personal information from trusted third parties including:

  • social media platforms;

  • streaming services;

  • ticketing providers;

  • merchandise fulfilment partners;

  • payment providers;

  • marketing agencies;

  • analytics providers;

  • advertising partners;

  • fraud prevention services;

  • identity verification providers; and

  • publicly available sources where permitted by law.

Where we receive information from third parties, we will process it in accordance with this Privacy Policy and applicable data protection legislation.

6. How We Use Your Personal Information

We only collect and use your personal information where we have a lawful basis to do so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Depending on how you interact with us, we may use your personal information to:

  • provide and operate our Websites;
  • create and manage your account;
  • process merchandise purchases and payments;
  • fulfil orders and arrange deliveries;
  • provide customer support;
  • respond to enquiries;
  • communicate with you about artists, releases and events;
  • administer competitions and prize draws;
  • manage mailing lists and newsletters;
  • review artist applications and demo submissions;
  • improve our products and services;
  • personalise your experience;
  • understand how visitors use our Websites;
  • protect our Websites from fraud and abuse;
  • comply with legal obligations;
  • establish, exercise or defend legal claims; and
  • operate our business efficiently.

We will only use your personal information for the purposes for which it was collected unless we reasonably consider another compatible purpose to be appropriate.

7. Our Lawful Bases for Processing

Under the UK GDPR, we rely on one or more of the following lawful bases when processing your personal information.

Performance of a Contract

We process your information where necessary to:

  • fulfil merchandise orders;
  • process payments;
  • provide digital products;
  • manage customer accounts;
  • deliver services you request; and
  • communicate with you regarding those services.
Legitimate Interests

We may process your information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

These interests include:

  • operating and improving our Websites;
  • promoting our artists;
  • understanding visitor behaviour;
  • preventing fraud;
  • maintaining network security;
  • responding to enquiries;
  • protecting our legal rights;
  • administering our business;
  • reviewing artist submissions; and
  • developing new services.
Consent

We rely on your consent where required by law, including for:

  • sending marketing emails;
  • sending SMS marketing where applicable;
  • placing non-essential cookies;
  • collecting certain analytics information; and
  • processing certain optional information you choose to provide.

You may withdraw your consent at any time.

Withdrawal of consent will not affect processing carried out before consent was withdrawn.

Legal Obligation

We may process personal information where necessary to comply with legal obligations including:

  • tax obligations;
  • accounting requirements;
  • fraud prevention;
  • court orders;
  • law enforcement requests;
  • regulatory investigations; and
  • safeguarding legal rights.
8. Marketing Communications

Where permitted by law, we may send marketing communications relating to:

  • artists;
  • new music releases;
  • concerts;
  • tours;
  • competitions;
  • merchandise;
  • exclusive content;
  • newsletters;
  • label announcements; and
  • promotions.

Marketing communications may be sent by:

  • email;
  • SMS (where available);
  • push notifications;
  • social media messaging; or
  • other communication channels you have agreed to receive.

You can opt out of marketing communications at any time by:

  • clicking the unsubscribe link contained in marketing emails;
  • updating your account preferences;
  • contacting us directly; or
  • following any opt-out instructions included within the communication.

Opting out of marketing communications does not affect service-related communications, such as order confirmations or important account notifications.

9. Artist Mailing Lists

Many Websites operated by Amaryllise Records allow fans to subscribe to artist-specific mailing lists.

Where you subscribe to an individual artist’s mailing list, your information may be used to send updates relating to:

  • music releases;
  • live performances;
  • merchandise;
  • competitions;
  • exclusive content;
  • fan experiences;
  • announcements; and
  • other artist-related news.

Although communications may relate to a particular artist, your information remains controlled by Amaryllise Group Ltd unless otherwise stated.

You may unsubscribe at any time.

10. Artist Applications and Demo Submissions

If you submit music, recordings, videos, press kits or other creative material to Amaryllise Records, we may process the information you provide for the purpose of:

  • reviewing your submission;
  • evaluating potential commercial opportunities;
  • communicating with you;
  • arranging meetings;
  • conducting due diligence;
  • considering future collaborations; and
  • maintaining internal records of submissions.

Submission of material does not create any contractual relationship between you and Amaryllise Records.

Unless otherwise agreed, submitted material will only be used for internal evaluation purposes.

11. Competitions, Giveaways and Promotions

Where you enter competitions, prize draws or promotional campaigns, we may process personal information to:

  • verify eligibility;
  • administer the competition;
  • contact winners;
  • deliver prizes;
  • comply with legal obligations;
  • prevent fraudulent entries; and
  • publish winners where legally permitted.

Additional competition-specific terms may apply.

12. Merchandise and Online Purchases

If you purchase products through one of our Websites, we may process personal information necessary to:

  • verify your identity;
  • process payment;
  • prevent fraud;
  • fulfil your order;
  • arrange delivery;
  • provide customer support;
  • process refunds;
  • maintain transaction records; and
  • comply with legal obligations.

Payment card information is generally processed by secure third-party payment providers and is not stored by Amaryllise Records unless expressly stated.

13. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • ensure our Websites function correctly;
  • remember your preferences;
  • understand visitor behaviour;
  • improve performance;
  • measure marketing campaigns;
  • personalise content;
  • deliver relevant advertising where permitted; and
  • protect Website security.

Some cookies are essential for the operation of the Website.

Others are optional and will only be used where you have provided consent where required by law.

Further information is available in our Cookie Policy.

14. Analytics

We may use analytics providers to help us understand how visitors interact with our Websites.

Information collected may include:

  • pages visited;
  • session duration;
  • click behaviour;
  • browser type;
  • operating system;
  • referring websites;
  • approximate geographic location;
  • device type; and
  • Website performance information.

Analytics data is generally aggregated and used to improve our Websites and services.

15. Social Media and Embedded Content

Our Websites may include content or functionality provided by third-party platforms including:

  • Instagram;
  • TikTok;
  • YouTube;
  • Spotify;
  • Apple Music;
  • SoundCloud;
  • Facebook;
  • X (formerly Twitter); and
  • other digital platforms.

When you interact with embedded content or social media features, those platforms may collect personal information in accordance with their own privacy policies.

Amaryllise Records does not control the privacy practices of those third-party platforms, and we encourage you to review their privacy policies before interacting with their services.

16. Sharing Your Personal Information

We do not sell your personal information.

We may share your personal information where necessary with trusted third parties who provide services on our behalf or where required by law.

These may include:

  • payment service providers;

  • merchandise fulfilment providers;

  • delivery and courier services;

  • email marketing providers;

  • website hosting providers;

  • cloud storage providers;

  • customer support providers;

  • analytics providers;

  • IT and cybersecurity providers;

  • professional advisers, including accountants, auditors and solicitors;

  • insurers;

  • fraud prevention and identity verification providers;

  • regulatory authorities;

  • law enforcement agencies;

  • courts and government bodies where legally required; and

  • business partners where necessary to provide a service you have requested.

Where artist websites are operated in partnership with an artist’s management, promoter or other commercial partner, personal information may also be shared with those organisations where necessary and in accordance with applicable law.

All third parties are required to process your personal information securely and only for authorised purposes.

 
17. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate safeguards to ensure your information remains protected in accordance with UK data protection legislation.

These safeguards may include:

  • UK International Data Transfer Agreements (IDTAs);

  • the UK Addendum to the European Commission’s Standard Contractual Clauses;

  • adequacy regulations recognised by the UK Government; or

  • other lawful transfer mechanisms permitted under applicable legislation.

18. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods depend upon:

  • legal obligations;

  • contractual requirements;

  • accounting requirements;

  • regulatory obligations;

  • dispute resolution;

  • fraud prevention; and

  • legitimate business needs.

Examples include:

  • customer enquiries;

  • merchandise orders;

  • newsletter subscriptions;

  • artist submissions;

  • competition entries; and

  • financial records.

Where personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our internal retention procedures.

19. Keeping Your Information Secure

We take the security of personal information seriously.

We implement appropriate technical and organisational measures designed to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • unlawful processing;

  • alteration;

  • disclosure; and

  • destruction.

These measures may include:

  • encrypted communications where appropriate;

  • secure hosting environments;

  • restricted staff access;

  • password protection;

  • regular software updates;

  • access controls;

  • monitoring systems; and

  • security testing.

While we take reasonable steps to protect personal information, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure.

20. Children’s Privacy

Our Websites are not intended for children under the age of 13 unless expressly stated otherwise.

We do not knowingly collect personal information from children where parental consent is required by law.

If we become aware that we have collected personal information from a child in circumstances where consent was required but not obtained, we will take reasonable steps to delete that information as soon as practicable.

If you believe a child has provided us with personal information, please contact us using the details provided below.

21. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • request access to your personal information;

  • request correction of inaccurate information;

  • request deletion of your personal information;

  • request restriction of processing;

  • object to certain processing activities;

  • withdraw consent where processing is based on consent;

  • request transfer of your personal information to another organisation where applicable; and

  • object to direct marketing.

These rights are not absolute and may be subject to legal exemptions.

22. Exercising Your Rights

If you wish to exercise any of your privacy rights, please contact us using the contact details provided below.

We may request information necessary to verify your identity before responding to your request.

We aim to respond within the time limits required by applicable data protection legislation.

There is generally no charge for exercising your rights, although a reasonable fee may be charged where requests are manifestly unfounded or excessive.

 
23. Complaints

If you believe we have not handled your personal information appropriately, we encourage you to contact us first so we can investigate your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the United Kingdom’s independent authority responsible for data protection.

Information about making a complaint can be found on the ICO’s website.

 
24. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes in legislation;

  • changes to our business;

  • changes to our services; or

  • improvements to our privacy practices.

Where appropriate, we will notify users of significant changes.

The most recent version of this Privacy Policy will always be published on our Websites together with the “Last Updated” date shown at the top of this document.

Your continued use of our Websites following publication of any updated Privacy Policy constitutes acknowledgement of those changes.

 
25. Contact Us

If you have any questions regarding this Privacy Policy or the way we process personal information, please contact:

Amaryllise Group Ltd
Trading as Amaryllise Records

Company Number: 16951994

Registered Office:

82A James Carter Road
Mildenhall
Bury St Edmunds
England
IP28 7DE

Email: privacy@amarylliserecords.com

If you contact us regarding your personal information, we may ask you to verify your identity before responding to your request.

Last Updated: 25 June 2026