Privacy Policy

Amaryllise Records · Last updated: 20 May 2026

Amaryllise Records is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or interact with us.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who Is Responsible for Your Data?

Amaryllise Records is the data controller for personal data collected through this website. If you have any questions or concerns, you can contact us at: privacy@amarylliserecords.com

2. What Data We Collect

We may collect and process the following types of personal data:

2.1 Data You Provide Directly

• Name and email address submitted via our contact form
• Artist name, biography, music samples, social links, and any other information included in an artist submission or application
• Any other information you choose to share with us in correspondence

2.2 Data Collected Automatically

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on the site
• Referring website

This data is collected via cookies and similar technologies. See our Cookie Policy for more detail.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries submitted through our contact form
• To review and evaluate artist submissions
• To send you information you have specifically requested
• To improve the performance and content of our website
• To comply with legal obligations

4. Legal Basis for Processing

We rely on the following legal bases under UK GDPR:

• Legitimate interests — for processing contact and artist submission enquiries and for website analytics
• Consent — where you have specifically agreed to receive communications from us
• Legal obligation — where we are required to process data to comply with the law

5. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Contact form enquiries: up to 2 years from the date of your last contact with us
• Artist submissions: up to 3 years, unless you ask us to delete your data sooner
• Website analytics data: up to 26 months

6. Sharing Your Data

We do not sell your personal data. We may share it in the following limited circumstances:

• With trusted third-party service providers who help us operate our website (e.g. hosting, analytics), under strict data processing agreements
• Where required by law, regulation, or court order
• With your explicit consent

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to ask us to delete your data in certain circumstances
• Right to restrict processing — to ask us to limit how we use your data
• Right to data portability — to receive your data in a structured, commonly used format
• Right to object — to object to our processing of your data based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at privacy@amarylliserecords.com. We will respond within one month.

8. Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK’s data protection authority, the Information Commissioner’s Office (ICO), at ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the date of the most recent update shown at the top.

10. Contact Us

For any privacy-related questions, please contact us at: privacy@amarylliserecords.com